History, passion, and dream become real in the very moment the land, with its perfume and its essence, returns to fill the building in the shape of the wines that fill the cellar. Back to its ancient home, wine gives this place a new life, and tells us a story about respect for ancient traditions, and about the recovery of winemaking techniques. Moreover, it enhances the beauty and power of a 100% organic produce. Today, the Frrud cellar is an open museum Impossible not to feel moved by the stories of these two young men, and feel stirred by the displayed objects and produce. It is not a mere tour: rather, it is a sensorial experience arising from the living land, springing from the young owners, and reaching into every visitor’s heart.